Marketing and Advertising

Successful Advertising in 1885

I've seen it written and said hundreds of times before;
Someone has to see an advertisement 7 to 12 times before it finally sinks in?


Well, Thomas Smith, a successful London businessman, wrote a guide called Successful Advertising in 1885. His recommendations regarding advertising frequency are still being cited today. Based on this a person has to see it 20 times?

1 The first time a man looks at an advertisement, he does not see it.

2 The second time, he does not notice it.

3 The third time, he is conscious of its existence.

4 The fourth time, he faintly remembers having seen it before.

5 The fifth time, he reads it.

6 The sixth time, he turns up his nose at it.

7 The seventh time, he reads it through and says, "Oh brother!"

8 The eighth time, he says, "Here's that confounded thing again!"

9 The ninth time, he wonders if it amounts to anything.

10 The tenth time, he asks his neighbor if he has tried it.

11 The eleventh time, he wonders how the advertiser makes it pay.

12 The twelfth time, he thinks it must be a good thing.

13 The thirteenth time, he thinks perhaps it might be worth something.

14 The fourteenth time, he remembers wanting such a thing a long time.

15 The fifteenth time, he is tantalized because he cannot afford to buy it.

16 The sixteenth time, he thinks he will buy it some day.

17 The seventeenth time, he makes a memorandum to buy it.

18 The eighteenth time, he swears at his poverty.

19 The nineteenth time, he counts his money carefully.

20 The twentieth time he sees the ad, he buys what it is offering

I guess you better be advertising and marketing your primary business on the internet on a continual bases if you are looking for success!